Read from the warehouse, VERSION 1.23.0, at 2026-09-15T22:18:28. Order data ends 2026-07-29. Spend basis: cash actually received — ruled by Victor, 15 September 2026. 28,228 mailable contacts profiled. Counts only — no customer record reaches this page.
| Code | Segment | People | Lifetime cash | Avg / person |
|---|---|---|---|---|
| KR-SEG-BRAND-KD | Buys mostly Krave Daily majority of their own orders |
408 | ₱3,753,316 | ₱9,199 |
| KR-SEG-BRAND-SDX | Buys mostly Corporate / Digital Diner majority of their own orders |
0 | ₱0 | — |
| KR-SEG-BRAND-SP | Buys mostly The Six Pack Chef majority of their own orders; ties broken deterministically |
2,171 | ₱50,934,094 | ₱23,461 |
| KR-SEG-BUYER-180D | Purchased in the last 6 months stale anchored on TODAY, never on the data watermark |
555 | ₱30,304,449 | ₱54,603 |
| KR-SEG-BUYER-30D | Ordered in the last 30 days stale anchored on TODAY; empty while the feed is behind |
0 | ₱0 | — |
| KR-SEG-BUYER-90D | Purchased in the last 90 days stale anchored on TODAY |
216 | ₱18,061,589 | ₱83,618 |
| KR-SEG-BUYER-EVER | At least one lifetime purchase order_count >= 1, latest iterations only |
2,579 | ₱54,687,410 | ₱21,205 |
| KR-SEG-CORP | Corporate account read from the customer record, never from the e-mail domain |
0 | ₱0 | — |
| KR-SEG-CUSTOMER | On the list and already a customer mailable contact whose token matches a customer row |
2,579 | ₱54,687,410 | ₱21,205 |
| KR-SEG-FREQ-21PLUS | Twenty-one or more lifetime orders the core |
306 | ₱27,189,572 | ₱88,855 |
| KR-SEG-FREQ-6PLUS | Six or more lifetime orders habitual buyers |
996 | ₱45,947,774 | ₱46,132 |
| KR-SEG-LAPSED-VALUE | Spent over 25k, nothing in 6 months the win-back priority — proven value, gone quiet |
271 | ₱13,552,029 | ₱50,007 |
| KR-SEG-ONCE | Bought exactly once the largest conversion pool inside the buyer base |
623 | ₱1,696,211 | ₱2,723 |
| KR-SEG-PROSPECT | On the list, never bought the prospect pool — the other half of the same join |
25,649 | ₱0 | ₱0 |
| KR-SEG-REPEAT | Bought more than once two or more lifetime orders |
1,956 | ₱52,991,199 | ₱27,092 |
| KR-SEG-RISING | Repeat buyer, active in 90 days two or more orders and one of them recent |
213 | ₱18,032,042 | ₱84,657 |
| KR-SEG-SPEND-100K | Lifetime spend over 100,000 PHP basis: cash received — Victor, 15 Sep 2026 |
111 | ₱18,834,350 | ₱169,679 |
| KR-SEG-SPEND-25K | Lifetime spend over 25,000 PHP basis: cash received — Victor, 15 Sep 2026 |
584 | ₱41,760,968 | ₱71,509 |
Every figure below is computed from the size of each combination that actually occurs in the data. Nothing here queries a person, which is why this panel can live on a deployed page.
| Buys mostly Krave Daily KR-SEG-BRAND-KD · 408 people |
|
| Buys mostly Corporate / Digital Diner KR-SEG-BRAND-SDX · 0 people |
|
| Buys mostly The Six Pack Chef KR-SEG-BRAND-SP · 2,171 people |
|
| Purchased in the last 6 months KR-SEG-BUYER-180D · 555 people |
|
| Ordered in the last 30 days KR-SEG-BUYER-30D · 0 people |
|
| Purchased in the last 90 days KR-SEG-BUYER-90D · 216 people |
|
| At least one lifetime purchase KR-SEG-BUYER-EVER · 2,579 people |
|
| Corporate account KR-SEG-CORP · 0 people |
|
| On the list and already a customer KR-SEG-CUSTOMER · 2,579 people |
|
| Twenty-one or more lifetime orders KR-SEG-FREQ-21PLUS · 306 people |
|
| Six or more lifetime orders KR-SEG-FREQ-6PLUS · 996 people |
|
| Spent over 25k, nothing in 6 months KR-SEG-LAPSED-VALUE · 271 people |
|
| Bought exactly once KR-SEG-ONCE · 623 people |
|
| On the list, never bought KR-SEG-PROSPECT · 25,649 people |
|
| Bought more than once KR-SEG-REPEAT · 1,956 people |
|
| Repeat buyer, active in 90 days KR-SEG-RISING · 213 people |
|
| Lifetime spend over 100,000 PHP KR-SEG-SPEND-100K · 111 people |
|
| Lifetime spend over 25,000 PHP KR-SEG-SPEND-25K · 584 people |
These are shapes, not segments. Average order value, tenure and what counts as VIP all need a cut-off, and a cut-off invented in a build is one nobody decided. Read the shape, pick the line, and it becomes a segment.
| Band | People | Lifetime cash | Share of buyers |
|---|---|---|---|
| under 1,000 | 738 | ₱2,935,772 | 28.6% |
| 1,000 - 2,499 | 906 | ₱17,796,648 | 35.1% |
| 2,500 - 4,999 | 654 | ₱21,355,404 | 25.4% |
| 5,000 - 9,999 | 225 | ₱9,433,616 | 8.7% |
| 10,000 and over | 56 | ₱3,165,970 | 2.2% |
| Band | People | Lifetime cash | Share of buyers |
|---|---|---|---|
| 2025 | 2,418 | ₱53,140,564 | 93.8% |
| 2026 | 161 | ₱1,546,846 | 6.2% |
| Band | People | Lifetime cash | Share of buyers |
|---|---|---|---|
| under 5,000 | 1,091 | ₱1,977,412 | 42.3% |
| 5,000 - 24,999 | 903 | ₱10,924,029 | 35% |
| 25,000 - 99,999 | 474 | ₱22,951,618 | 18.4% |
| 100,000 - 499,999 | 110 | ₱18,325,661 | 4.3% |
| 500,000 and over | 1 | ₱508,689 | 0% |
| Band | People | Lifetime cash | Share of buyers |
|---|---|---|---|
| 1 order | 623 | ₱1,696,211 | 24.2% |
| 2 - 5 | 960 | ₱7,043,425 | 37.2% |
| 6 - 20 | 690 | ₱18,758,203 | 26.8% |
| 21 - 50 | 238 | ₱16,717,211 | 9.2% |
| over 50 | 68 | ₱10,472,360 | 2.6% |
What these numbers cannot tell you. Lifetime spend is a floor, not a count: processor payments are missing for March–November 2023, and pre-2025 revenue was never measured, so anyone active in those periods is understated. Meal-credit purchases are not yet wired into the order table, so the heaviest credit buyers may sit below the spend thresholds they belong above. Segments are not mutually exclusive — one person is in as many as they qualify for.